Bridging the digital and physical: the psychology of augmented reality

By blurring the boundaries between digital and physical realities, Augmented Reality (AR) is transforming consumers' perceptions of themselves and their environments. This review demonstrates AR's capacity to influence psychology and behavior in profound ways. We begin by providing a conci...

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Main Authors: Hadi, R, Park, ES
Format: Journal article
Language:English
Published: Elsevier 2024
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author Hadi, R
Park, ES
author_facet Hadi, R
Park, ES
author_sort Hadi, R
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description By blurring the boundaries between digital and physical realities, Augmented Reality (AR) is transforming consumers' perceptions of themselves and their environments. This review demonstrates AR's capacity to influence psychology and behavior in profound ways. We begin by providing a concise introduction to AR, considering its technical, practical, and theoretical properties. Next, we showcase a multi-disciplinary set of recent studies that explore AR's impact on psychological processes and behavioral outcomes. We conclude by offering a selection of potential future research directions designed to deepen our understanding of the psychological and behavioral implications of AR experiences.
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spelling oxford-uuid:4dcbe8af-8240-4edf-afa4-a3e5bf16d6ed2024-08-15T08:41:11ZBridging the digital and physical: the psychology of augmented realityJournal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:4dcbe8af-8240-4edf-afa4-a3e5bf16d6edEnglishSymplectic ElementsElsevier2024Hadi, RPark, ESBy blurring the boundaries between digital and physical realities, Augmented Reality (AR) is transforming consumers' perceptions of themselves and their environments. This review demonstrates AR's capacity to influence psychology and behavior in profound ways. We begin by providing a concise introduction to AR, considering its technical, practical, and theoretical properties. Next, we showcase a multi-disciplinary set of recent studies that explore AR's impact on psychological processes and behavioral outcomes. We conclude by offering a selection of potential future research directions designed to deepen our understanding of the psychological and behavioral implications of AR experiences.
spellingShingle Hadi, R
Park, ES
Bridging the digital and physical: the psychology of augmented reality
title Bridging the digital and physical: the psychology of augmented reality
title_full Bridging the digital and physical: the psychology of augmented reality
title_fullStr Bridging the digital and physical: the psychology of augmented reality
title_full_unstemmed Bridging the digital and physical: the psychology of augmented reality
title_short Bridging the digital and physical: the psychology of augmented reality
title_sort bridging the digital and physical the psychology of augmented reality
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