Discursive struggles and contested stigma extensions: explaining the gradual stigmatization of the U.S. tobacco industry

Despite extensive research on stigma, we still lack a comprehensive understanding of how industry stigmatization progresses when constantly contested by resourceful incumbents. To shed light on this issue, we focus on the revealing case of the U.S. tobacco industry between 1980 and 2016. Combining s...

Full description

Bibliographic Details
Main Authors: Aranda, AM, Vaara, E, Etchanchu, H, Guyt, JY
Format: Journal article
Language:English
Published: INFORMS 2024

Similar Items