Divergences between mainstream and social media discourses after COP26, and why they matter

Lay Summary: Do news outlets and social media react the same way to international climate summits? In this paper, we compare the evaluations of the UN climate conference held in Glasgow, Scotland in 2021 (COP26) across a sample of English-language mainstream news outlets in four countries with those...

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Main Authors: Sanford, M, Painter, J
Format: Journal article
Language:English
Published: Oxford University Press 2024
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author Sanford, M
Painter, J
author_facet Sanford, M
Painter, J
author_sort Sanford, M
collection OXFORD
description Lay Summary: Do news outlets and social media react the same way to international climate summits? In this paper, we compare the evaluations of the UN climate conference held in Glasgow, Scotland in 2021 (COP26) across a sample of English-language mainstream news outlets in four countries with those of prominent activists, politicians, international organizations, and celebrities on Facebook and Instagram. We find strong differences in the two media arenas, with news outlets presenting the summit as a moderate success and social media leaders characterizing it as a failure. We discuss the implications of this divergence on media effects and communication efforts, specifically the dangers they may pose to educating the public on key climate policy matters and mobilizing lasting support.
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spelling oxford-uuid:50a9031f-6f95-4e52-9e10-6626bba76f6b2024-06-18T20:05:13ZDivergences between mainstream and social media discourses after COP26, and why they matterJournal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:50a9031f-6f95-4e52-9e10-6626bba76f6bEnglishJisc Publications RouterOxford University Press2024Sanford, MPainter, JLay Summary: Do news outlets and social media react the same way to international climate summits? In this paper, we compare the evaluations of the UN climate conference held in Glasgow, Scotland in 2021 (COP26) across a sample of English-language mainstream news outlets in four countries with those of prominent activists, politicians, international organizations, and celebrities on Facebook and Instagram. We find strong differences in the two media arenas, with news outlets presenting the summit as a moderate success and social media leaders characterizing it as a failure. We discuss the implications of this divergence on media effects and communication efforts, specifically the dangers they may pose to educating the public on key climate policy matters and mobilizing lasting support.
spellingShingle Sanford, M
Painter, J
Divergences between mainstream and social media discourses after COP26, and why they matter
title Divergences between mainstream and social media discourses after COP26, and why they matter
title_full Divergences between mainstream and social media discourses after COP26, and why they matter
title_fullStr Divergences between mainstream and social media discourses after COP26, and why they matter
title_full_unstemmed Divergences between mainstream and social media discourses after COP26, and why they matter
title_short Divergences between mainstream and social media discourses after COP26, and why they matter
title_sort divergences between mainstream and social media discourses after cop26 and why they matter
work_keys_str_mv AT sanfordm divergencesbetweenmainstreamandsocialmediadiscoursesaftercop26andwhytheymatter
AT painterj divergencesbetweenmainstreamandsocialmediadiscoursesaftercop26andwhytheymatter