Know your audience: watermelon or c’onservative?
In the majority of mainstream communication thinking, ‘know your audience’ is repeated ad nauseam, almost as a mantra. My recent attendance at a climate change masterclass with @climategeorge from Climate Outreach, left me with the sense that, as communicators, we had forgotten our own discipline....
| Main Author: | |
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| Format: | Journal article |
| Published: |
UKCIP
2016
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| _version_ | 1826274314406592512 |
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| author | Wilkins, T |
| author_facet | Wilkins, T |
| author_sort | Wilkins, T |
| collection | OXFORD |
| description | In the majority of mainstream communication thinking, ‘know your audience’ is repeated ad nauseam, almost as a mantra. My recent attendance at a climate change masterclass with @climategeorge from Climate Outreach, left me with the sense that, as communicators, we had forgotten our own discipline. |
| first_indexed | 2024-03-06T22:41:34Z |
| format | Journal article |
| id | oxford-uuid:5bbf725a-b727-4541-8127-c3ba038cfc41 |
| institution | University of Oxford |
| last_indexed | 2024-03-06T22:41:34Z |
| publishDate | 2016 |
| publisher | UKCIP |
| record_format | dspace |
| spelling | oxford-uuid:5bbf725a-b727-4541-8127-c3ba038cfc412022-03-26T17:23:51ZKnow your audience: watermelon or c’onservative?Journal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:5bbf725a-b727-4541-8127-c3ba038cfc41Symplectic Elements at OxfordUKCIP2016Wilkins, TIn the majority of mainstream communication thinking, ‘know your audience’ is repeated ad nauseam, almost as a mantra. My recent attendance at a climate change masterclass with @climategeorge from Climate Outreach, left me with the sense that, as communicators, we had forgotten our own discipline. |
| spellingShingle | Wilkins, T Know your audience: watermelon or c’onservative? |
| title | Know your audience: watermelon or c’onservative? |
| title_full | Know your audience: watermelon or c’onservative? |
| title_fullStr | Know your audience: watermelon or c’onservative? |
| title_full_unstemmed | Know your audience: watermelon or c’onservative? |
| title_short | Know your audience: watermelon or c’onservative? |
| title_sort | know your audience watermelon or c onservative |
| work_keys_str_mv | AT wilkinst knowyouraudiencewatermelonorconservative |