WeStore or AppStore: how customers shop differently in mobile apps vs. social commerce
In the dynamic e-commerce environment, social commerce has emerged as a revolutionary force, transforming how consumers interact and transact online. This paper investigates the differences in customers’ search and purchase patterns between a prominent online retailer’s burgeoning social commerce ch...
| Main Authors: | , |
|---|---|
| 格式: | Journal article |
| 语言: | English |
| 出版: |
SAGE Publications
2024
|