WeStore or AppStore: how customers shop differently in mobile apps vs. social commerce

WeStore or AppStore: how customers shop differently in mobile apps vs. social commerce

In the dynamic e-commerce environment, social commerce has emerged as a revolutionary force, transforming how consumers interact and transact online. This paper investigates the differences in customers’ search and purchase patterns between a prominent online retailer’s burgeoning social commerce ch...

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Bibliografiske detaljer
Main Authors:	Hu, K, Karacaoglu, N
Format:	Journal article
Sprog:	English
Udgivet:	SAGE Publications 2024

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