WeStore or AppStore: how customers shop differently in mobile apps vs. social commerce
In the dynamic e-commerce environment, social commerce has emerged as a revolutionary force, transforming how consumers interact and transact online. This paper investigates the differences in customers’ search and purchase patterns between a prominent online retailer’s burgeoning social commerce ch...
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| Natura: | Journal article |
| Lingua: | English |
| Pubblicazione: |
SAGE Publications
2024
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