From Tinkering Around The Edge To Enhancing Revenue Growth: Supply Chain-New Product Development
Purpose – To expand beyond existing research on the integration of supply chain and new product development that has a limited focused on the need to pre-inform supply chain before product launch, the need for new product development to consider the impact of product design on supply chain operation...
Main Authors: | Chapman, P, van Hoek, R |
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Format: | Journal article |
Published: |
2006
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