When is computer-mediated intergroup contact most promising? Examining the effect of out-group members' anonymity on prejudice

Computer-mediated intergroup contact (CMIC) is a valuable strategy to reduce negative sentiments towards members of different social groups. We examined whether characteristics of communication media that facilitate intergroup encounters shape its effect on out-group attitudes. Specifically, we prop...

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Bibliografski detalji
Glavni autori: Schumann, S, Klein, O, Douglas, K, Hewstone, M
Format: Journal article
Izdano: Elsevier 2017
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author Schumann, S
Klein, O
Douglas, K
Hewstone, M
author_facet Schumann, S
Klein, O
Douglas, K
Hewstone, M
author_sort Schumann, S
collection OXFORD
description Computer-mediated intergroup contact (CMIC) is a valuable strategy to reduce negative sentiments towards members of different social groups. We examined whether characteristics of communication media that facilitate intergroup encounters shape its effect on out-group attitudes. Specifically, we propose that concealing individuating cues about out-group members during CMIC increases prejudice, as interaction partners are perceived as less socially present. To assess these hypotheses, we conducted two mixed-factorial experiments. Participants engaged in synchronous text-chat with out-group members (Study 1) and a confederate (Study 2) who either shared or concealed their name and photo. Overall, CMIC reduced negative out-group sentiments. Study 2 showed, however, that out-group members' anonymity decreased perceived social presence, which was associated with less positive evaluations of the CMIC and higher prejudice. In conclusion, CMIC can contribute to conflict resolution interventions, preparing individuals for direct intergroup contact, if its affordances or conversation topics enhance interaction partners' social presence.
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spelling oxford-uuid:5c798cc2-5356-4640-95ae-50340a67f6aa2022-03-26T17:28:25ZWhen is computer-mediated intergroup contact most promising? Examining the effect of out-group members' anonymity on prejudiceJournal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:5c798cc2-5356-4640-95ae-50340a67f6aaSymplectic Elements at OxfordElsevier2017Schumann, SKlein, ODouglas, KHewstone, MComputer-mediated intergroup contact (CMIC) is a valuable strategy to reduce negative sentiments towards members of different social groups. We examined whether characteristics of communication media that facilitate intergroup encounters shape its effect on out-group attitudes. Specifically, we propose that concealing individuating cues about out-group members during CMIC increases prejudice, as interaction partners are perceived as less socially present. To assess these hypotheses, we conducted two mixed-factorial experiments. Participants engaged in synchronous text-chat with out-group members (Study 1) and a confederate (Study 2) who either shared or concealed their name and photo. Overall, CMIC reduced negative out-group sentiments. Study 2 showed, however, that out-group members' anonymity decreased perceived social presence, which was associated with less positive evaluations of the CMIC and higher prejudice. In conclusion, CMIC can contribute to conflict resolution interventions, preparing individuals for direct intergroup contact, if its affordances or conversation topics enhance interaction partners' social presence.
spellingShingle Schumann, S
Klein, O
Douglas, K
Hewstone, M
When is computer-mediated intergroup contact most promising? Examining the effect of out-group members' anonymity on prejudice
title When is computer-mediated intergroup contact most promising? Examining the effect of out-group members' anonymity on prejudice
title_full When is computer-mediated intergroup contact most promising? Examining the effect of out-group members' anonymity on prejudice
title_fullStr When is computer-mediated intergroup contact most promising? Examining the effect of out-group members' anonymity on prejudice
title_full_unstemmed When is computer-mediated intergroup contact most promising? Examining the effect of out-group members' anonymity on prejudice
title_short When is computer-mediated intergroup contact most promising? Examining the effect of out-group members' anonymity on prejudice
title_sort when is computer mediated intergroup contact most promising examining the effect of out group members anonymity on prejudice
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