CROSSMODAL EXPECTATIONS OF TEA COLOR BASED ON FLAVOR: A PRELIMINARY STUDY WITH NAIVE ASSESSORS
Tea is one of the world's most widely and frequently consumed beverages. What is more, tea is a drink that, unlike many others, is purported to have a number of health benefits as well. However, to date, there has been surprisingly little published research concerning the crossmodal association...
| Main Authors: | , , , , , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
2014
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