Acquired distinctiveness in the European Union: When nontraditional marks meet a (fragmented) single market
<p style="text-align:justify;"> This article examines the emergence of a territoriality-centered approach to acquired distinctiveness of European Union ("EU") trademarks, which devolves into a formalistic exercise of assessing market conditions of all Member States indiv...
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| Format: | Journal article |
| Language: | English |
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International Trademark Association
2019
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