Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism

Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism

In this article, the evidence demonstrating the existence of a variety of robust crossmodal correspondences between both sounds (phonetic speech sounds, tones, and other parameters of musical expression) and shapes, and the sensory attributes (specifically the taste, flavor, aroma, and oral-somatose...

書誌詳細
第一著者:	Spence, C
フォーマット:	Journal article
言語:	English
出版事項:	2012

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