Co-ordination and Lock-in: Competition with Switching Costs and Network Effects.
Switching costs and network effects bind customers to vendors if products are incompatible, locking customers or even markets in to early choices. Lock-in hinders customers from changing suppliers in response to (predictable or unpredictable) changes in effciency, and gives vendors lucrative ex post...
Main Authors: | Farrell, J, Klemperer, P |
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Other Authors: | Armstrong, M |
Format: | Book section |
Language: | English |
Published: |
Elsevier
2007
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