A happy probability about happiness (and other) scales: an exploration and tentative defence of the cardinality assumption

Numerical surveys of feelings, such as “How happy are you, on a scale of 0-10?”, are now ubiquitous and increasingly taken seriously by researchers, governments, companies, and others. The data are often treated as cardinal – that is, a difference between a 2 and a 3 for one person is the same as th...

Full description

Bibliographic Details
Main Author: Plant, M
Format: Working paper
Language:English
Published: Wellbeing Research Centre 2024
_version_ 1811139166988140544
author Plant, M
author_facet Plant, M
author_sort Plant, M
collection OXFORD
description Numerical surveys of feelings, such as “How happy are you, on a scale of 0-10?”, are now ubiquitous and increasingly taken seriously by researchers, governments, companies, and others. The data are often treated as cardinal – that is, a difference between a 2 and a 3 for one person is the same as that of a 5 to a 6 of another. There is long-running scepticism about assuming cardinality; if we have been wrong to assume it, the existing conclusions in the literature may be in doubt. This paper investigates how reasonable it is for researchers to assume scale cardinality. It makes four contributions. First, I observe that cardinality is a matter of degree, so we must ask if plausible deviations from it are big enough to make a difference. Second, I offer a novel argument for why it is rational for respondents to interpret the scales as cardinal if they want to accurately convey their feelings. Third, I argue that uncertainty about how people interpret surveys does not push us away from assuming cardinality; if anything, the opposite is true. Fourth, I conduct what is, as far as I am aware, the first review of the evidence of the conditions underlying cardinality (linearity and comparability); from this, I conclude the deviations, if they exist, are small enough that few, if any, practical conclusions would need to be revised. Hence, it seems reasonable to assume cardinality for now, but further exploration should be done. I close by noting that detours from cardinality can, in theory, be corrected statistically, so worries about how people answer surveys need not prevent us from ever using survey data.
first_indexed 2024-03-07T08:27:37Z
format Working paper
id oxford-uuid:6e8f6592-6a5e-4dcf-94c6-4613731f41dc
institution University of Oxford
language English
last_indexed 2024-09-25T04:01:46Z
publishDate 2024
publisher Wellbeing Research Centre
record_format dspace
spelling oxford-uuid:6e8f6592-6a5e-4dcf-94c6-4613731f41dc2024-05-03T17:07:16ZA happy probability about happiness (and other) scales: an exploration and tentative defence of the cardinality assumptionWorking paperhttp://purl.org/coar/resource_type/c_8042uuid:6e8f6592-6a5e-4dcf-94c6-4613731f41dcEnglishSymplectic ElementsWellbeing Research Centre2024Plant, MNumerical surveys of feelings, such as “How happy are you, on a scale of 0-10?”, are now ubiquitous and increasingly taken seriously by researchers, governments, companies, and others. The data are often treated as cardinal – that is, a difference between a 2 and a 3 for one person is the same as that of a 5 to a 6 of another. There is long-running scepticism about assuming cardinality; if we have been wrong to assume it, the existing conclusions in the literature may be in doubt. This paper investigates how reasonable it is for researchers to assume scale cardinality. It makes four contributions. First, I observe that cardinality is a matter of degree, so we must ask if plausible deviations from it are big enough to make a difference. Second, I offer a novel argument for why it is rational for respondents to interpret the scales as cardinal if they want to accurately convey their feelings. Third, I argue that uncertainty about how people interpret surveys does not push us away from assuming cardinality; if anything, the opposite is true. Fourth, I conduct what is, as far as I am aware, the first review of the evidence of the conditions underlying cardinality (linearity and comparability); from this, I conclude the deviations, if they exist, are small enough that few, if any, practical conclusions would need to be revised. Hence, it seems reasonable to assume cardinality for now, but further exploration should be done. I close by noting that detours from cardinality can, in theory, be corrected statistically, so worries about how people answer surveys need not prevent us from ever using survey data.
spellingShingle Plant, M
A happy probability about happiness (and other) scales: an exploration and tentative defence of the cardinality assumption
title A happy probability about happiness (and other) scales: an exploration and tentative defence of the cardinality assumption
title_full A happy probability about happiness (and other) scales: an exploration and tentative defence of the cardinality assumption
title_fullStr A happy probability about happiness (and other) scales: an exploration and tentative defence of the cardinality assumption
title_full_unstemmed A happy probability about happiness (and other) scales: an exploration and tentative defence of the cardinality assumption
title_short A happy probability about happiness (and other) scales: an exploration and tentative defence of the cardinality assumption
title_sort happy probability about happiness and other scales an exploration and tentative defence of the cardinality assumption
work_keys_str_mv AT plantm ahappyprobabilityabouthappinessandotherscalesanexplorationandtentativedefenceofthecardinalityassumption
AT plantm happyprobabilityabouthappinessandotherscalesanexplorationandtentativedefenceofthecardinalityassumption