The influence of product aesthetics on consumer inference making
Product aesthetics can enhance consumer welfare in numerous ways. Aside from simply making products more pleasurable, product aesthetics can also influence the inferences that consumers make about functional attributes. In some instances, an attractive design can accurately provide information regar...
| Main Authors: | , , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
University of Chicago Press
2019
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