Unraveling the mystery of the rounder, sweeter chocolate bar
The new rounded Cadbury’s Dairy Milk chocolate bar has got some consumers irate because they say it tastes sweeter than the original, more rectangular bar. The company says the formulation has not changed. Who is right? I suggest that this furore can perhaps be explained with reference to the litera...
| Main Author: | |
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| Format: | Journal article |
| Published: |
BioMed Central
2013
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| _version_ | 1797074826800660480 |
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| author | Spence, C |
| author_facet | Spence, C |
| author_sort | Spence, C |
| collection | OXFORD |
| description | The new rounded Cadbury’s Dairy Milk chocolate bar has got some consumers irate because they say it tastes sweeter than the original, more rectangular bar. The company says the formulation has not changed. Who is right? I suggest that this furore can perhaps be explained with reference to the literature on shape symbolism. People are known to associate sweetness with roundness and angularity with bitterness and, hence, making a traditionally rectangular food rounder may be expected to alter the perceived taste by priming notions of sweetness in the mind of the consumer. |
| first_indexed | 2024-03-06T23:41:50Z |
| format | Journal article |
| id | oxford-uuid:6f984b6f-e522-439f-872f-c5f141a18044 |
| institution | University of Oxford |
| last_indexed | 2024-03-06T23:41:50Z |
| publishDate | 2013 |
| publisher | BioMed Central |
| record_format | dspace |
| spelling | oxford-uuid:6f984b6f-e522-439f-872f-c5f141a180442022-03-26T19:31:32ZUnraveling the mystery of the rounder, sweeter chocolate barJournal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:6f984b6f-e522-439f-872f-c5f141a18044Symplectic Elements at OxfordBioMed Central2013Spence, CThe new rounded Cadbury’s Dairy Milk chocolate bar has got some consumers irate because they say it tastes sweeter than the original, more rectangular bar. The company says the formulation has not changed. Who is right? I suggest that this furore can perhaps be explained with reference to the literature on shape symbolism. People are known to associate sweetness with roundness and angularity with bitterness and, hence, making a traditionally rectangular food rounder may be expected to alter the perceived taste by priming notions of sweetness in the mind of the consumer. |
| spellingShingle | Spence, C Unraveling the mystery of the rounder, sweeter chocolate bar |
| title | Unraveling the mystery of the rounder, sweeter chocolate bar |
| title_full | Unraveling the mystery of the rounder, sweeter chocolate bar |
| title_fullStr | Unraveling the mystery of the rounder, sweeter chocolate bar |
| title_full_unstemmed | Unraveling the mystery of the rounder, sweeter chocolate bar |
| title_short | Unraveling the mystery of the rounder, sweeter chocolate bar |
| title_sort | unraveling the mystery of the rounder sweeter chocolate bar |
| work_keys_str_mv | AT spencec unravelingthemysteryoftheroundersweeterchocolatebar |