Multi-product firms at home and away: Cost- versus quality-based competence
We develop a new model of multi-product firms which invest to improve the perceived quality of both their individual products and their brand. Because of flexible manufacturing, products closer to firms' core competence have lower costs, so firms produce more of them, and also have higher incen...
| Main Authors: | , , , |
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| Format: | Book |
| Published: |
Elsevier
2014
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