Multi-product firms at home and away: Cost- versus quality-based competence
We develop a new model of multi-product firms which invest to improve the perceived quality of both their individual products and their brand. Because of flexible manufacturing, products closer to firms' core competence have lower costs, so firms produce more of them, and also have higher incen...
| Hlavní autoři: | , , , |
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| Médium: | Kniha |
| Vydáno: |
Elsevier
2014
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Search Result 1
Multi-product firms at home and away: cost- versus quality-based competence
Vydáno 2010
Working paper
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Multi-product firms at home and away: Cost- versus quality-based competence.
Vydáno 2010
Working paper