Visual communication via the design of food and beverage packaging.

A rapidly growing body of empirical research has recently started to emerge highlighting the connotative and/or semiotic meanings that consumers typically associate with specific abstract visual design features, such as colours (either when presented individually or in combination), simple shapes/cu...

Description complète

Détails bibliographiques
Auteurs principaux: Spence, C, Van Doorn, G
Format: Journal article
Langue:English
Publié: Springer Nature 2022