Marketing Pharmaceuticals to Developing Nations: research Issues and a Framework for Public Policy
A system of exchange for marketing pharmaceuticals to developing countries is described, identifying the key conflicts among its constituents. A research agenda for marketing is suggested, involving both systemic characteristics and exchange behaviours. A framework for public policy appropriate for...
| Main Authors: | , |
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| Format: | Journal article |
| Published: |
1995
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| _version_ | 1797076187751645184 |
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| author | Basu, K Chattopadhyay, A |
| author_facet | Basu, K Chattopadhyay, A |
| author_sort | Basu, K |
| collection | OXFORD |
| description | A system of exchange for marketing pharmaceuticals to developing countries is described, identifying the key conflicts among its constituents. A research agenda for marketing is suggested, involving both systemic characteristics and exchange behaviours. A framework for public policy appropriate for governments in the developing world is proposed. |
| first_indexed | 2024-03-07T00:00:32Z |
| format | Journal article |
| id | oxford-uuid:75cc82c2-dbcb-4ff3-93c5-4fd9c5bb1d8c |
| institution | University of Oxford |
| last_indexed | 2024-03-07T00:00:32Z |
| publishDate | 1995 |
| record_format | dspace |
| spelling | oxford-uuid:75cc82c2-dbcb-4ff3-93c5-4fd9c5bb1d8c2022-03-26T20:11:37ZMarketing Pharmaceuticals to Developing Nations: research Issues and a Framework for Public PolicyJournal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:75cc82c2-dbcb-4ff3-93c5-4fd9c5bb1d8cSaïd Business School - Eureka1995Basu, KChattopadhyay, AA system of exchange for marketing pharmaceuticals to developing countries is described, identifying the key conflicts among its constituents. A research agenda for marketing is suggested, involving both systemic characteristics and exchange behaviours. A framework for public policy appropriate for governments in the developing world is proposed. |
| spellingShingle | Basu, K Chattopadhyay, A Marketing Pharmaceuticals to Developing Nations: research Issues and a Framework for Public Policy |
| title | Marketing Pharmaceuticals to Developing Nations: research Issues and a Framework for Public Policy |
| title_full | Marketing Pharmaceuticals to Developing Nations: research Issues and a Framework for Public Policy |
| title_fullStr | Marketing Pharmaceuticals to Developing Nations: research Issues and a Framework for Public Policy |
| title_full_unstemmed | Marketing Pharmaceuticals to Developing Nations: research Issues and a Framework for Public Policy |
| title_short | Marketing Pharmaceuticals to Developing Nations: research Issues and a Framework for Public Policy |
| title_sort | marketing pharmaceuticals to developing nations research issues and a framework for public policy |
| work_keys_str_mv | AT basuk marketingpharmaceuticalstodevelopingnationsresearchissuesandaframeworkforpublicpolicy AT chattopadhyaya marketingpharmaceuticalstodevelopingnationsresearchissuesandaframeworkforpublicpolicy |