Assessing the shape symbolism of the taste, flavour, and texture of foods and beverages
Consumers reliably match a variety of tastes (bitterness, sweetness, and sourness), oral-somatosensory attributes (carbonation, oral texture, and mouth-feel), and flavours to abstract shapes varying in their angularity. For example, they typically match more rounded forms such as circles with sweet...
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| Médium: | Journal article |
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BioMed Central
2012
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