Assessing crossmodal correspondences in exotic fruit juices: The case of shape and sound symbolism

We report a series of experiments designed to investigate shape and sound symbolism, or what is sometimes referred to as crossmodal correspondences, in a range of commercial fruit pulps/juices. In the experiments reported here, British and Colombian participants tasted a number of fruit juices (incl...

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Hlavní autoři: Ngo, M, Velasco, C, Salgado, A, Boehm, E, O'Neill, D, Spence, C
Médium: Journal article
Vydáno: 2013