Rising Tide: Lessons from 165 Years of Brand-Building at Procter & Gamble
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Harvard University Press
2004
|
| _version_ | 1797076803360129024 |
|---|---|
| author | Olegario, R Dyer, D Dalzell, F |
| author_facet | Olegario, R Dyer, D Dalzell, F |
| author_sort | Olegario, R |
| collection | OXFORD |
| description | |
| first_indexed | 2024-03-07T00:08:58Z |
| format | Book |
| id | oxford-uuid:788d0ae0-65c3-4ffb-a0de-4ddd85740f07 |
| institution | University of Oxford |
| last_indexed | 2024-03-07T00:08:58Z |
| publishDate | 2004 |
| publisher | Harvard University Press |
| record_format | dspace |
| spelling | oxford-uuid:788d0ae0-65c3-4ffb-a0de-4ddd85740f072022-03-26T20:31:32ZRising Tide: Lessons from 165 Years of Brand-Building at Procter & Gamble Bookhttp://purl.org/coar/resource_type/c_2f33uuid:788d0ae0-65c3-4ffb-a0de-4ddd85740f07Saïd Business School - EurekaHarvard University Press2004Olegario, RDyer, DDalzell, F |
| spellingShingle | Olegario, R Dyer, D Dalzell, F Rising Tide: Lessons from 165 Years of Brand-Building at Procter & Gamble |
| title | Rising Tide: Lessons from 165 Years of Brand-Building at Procter & Gamble |
| title_full | Rising Tide: Lessons from 165 Years of Brand-Building at Procter & Gamble |
| title_fullStr | Rising Tide: Lessons from 165 Years of Brand-Building at Procter & Gamble |
| title_full_unstemmed | Rising Tide: Lessons from 165 Years of Brand-Building at Procter & Gamble |
| title_short | Rising Tide: Lessons from 165 Years of Brand-Building at Procter & Gamble |
| title_sort | rising tide lessons from 165 years of brand building at procter amp gamble |
| work_keys_str_mv | AT olegarior risingtidelessonsfrom165yearsofbrandbuildingatprocterampgamble AT dyerd risingtidelessonsfrom165yearsofbrandbuildingatprocterampgamble AT dalzellf risingtidelessonsfrom165yearsofbrandbuildingatprocterampgamble |