Are food and drink available in online and physical supermarkets the same? A comparison of product availability, price, price promotions and nutritional information

<p><strong>OBJECTIVE:</strong> Online supermarkets are increasingly used both by consumers and as a source of data on the food environment. We compared product availability, nutritional information, front-of-pack (FOP) labelling, price and price promotions for food and drink produc...

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Main Authors: Bhatnagar, P, Scarborough, P, Kaur, A, Dikmen, D, Adhikari, V, Harrington, R
Format: Journal article
Language:English
Published: Cambridge University Press 2020
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author Bhatnagar, P
Scarborough, P
Kaur, A
Dikmen, D
Adhikari, V
Harrington, R
author_facet Bhatnagar, P
Scarborough, P
Kaur, A
Dikmen, D
Adhikari, V
Harrington, R
author_sort Bhatnagar, P
collection OXFORD
description <p><strong>OBJECTIVE:</strong> Online supermarkets are increasingly used both by consumers and as a source of data on the food environment. We compared product availability, nutritional information, front-of-pack (FOP) labelling, price and price promotions for food and drink products between physical and online supermarkets.</p> <p><strong>DESIGN:</strong> For physical stores we collected data on price, price promotions, FOP nutrition labels and nutrition information from a random sample of food and drinks from six UK supermarkets. For online stores we used foodDB, a research-ready dataset of over 14 million observations of food and drink products available in online supermarkets.</p> <p><strong>SETTING:</strong> Six large supermarket stores located near Oxford, United Kingdom.</p> <p><strong>PARTICIPANTS:</strong> General sample with 295 food and drink products, plus boost samples for both fruit and vegetables, and alcohol.</p> <p><strong>RESULTS:</strong> In the general sample, 85% (95% confidence intervals, 80,90%) of products found in physical stores could be matched with an online product. Nutritional information found in the two settings was almost identical e.g. concordance correlation coefficient for energy = 0.995 (0.993,0.996). Presence of FOP labelling and price promotions differed between the two settings (Cohen's kappa = 0.56 (0.45, 0.66) and 0.40 (0.26, 0.55) respectively). Prices were similar between online and physical supermarkets (concordance correlation coefficient &gt; 0.9 for all samples).</p> <p><strong>CONCLUSIONS:</strong> Product availability, nutritional information and prices sourced online for these 6 retailers is a good proxy of that found in physical stores. Price promotions and FOP labelling varies between the two settings. Further research should investigate whether this could impact on health inequalities.</p>
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spelling oxford-uuid:78a98036-688c-4973-a792-d558a0c9814e2022-03-26T20:32:15ZAre food and drink available in online and physical supermarkets the same? A comparison of product availability, price, price promotions and nutritional informationJournal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:78a98036-688c-4973-a792-d558a0c9814eEnglishSymplectic ElementsCambridge University Press2020Bhatnagar, PScarborough, PKaur, ADikmen, DAdhikari, VHarrington, R<p><strong>OBJECTIVE:</strong> Online supermarkets are increasingly used both by consumers and as a source of data on the food environment. We compared product availability, nutritional information, front-of-pack (FOP) labelling, price and price promotions for food and drink products between physical and online supermarkets.</p> <p><strong>DESIGN:</strong> For physical stores we collected data on price, price promotions, FOP nutrition labels and nutrition information from a random sample of food and drinks from six UK supermarkets. For online stores we used foodDB, a research-ready dataset of over 14 million observations of food and drink products available in online supermarkets.</p> <p><strong>SETTING:</strong> Six large supermarket stores located near Oxford, United Kingdom.</p> <p><strong>PARTICIPANTS:</strong> General sample with 295 food and drink products, plus boost samples for both fruit and vegetables, and alcohol.</p> <p><strong>RESULTS:</strong> In the general sample, 85% (95% confidence intervals, 80,90%) of products found in physical stores could be matched with an online product. Nutritional information found in the two settings was almost identical e.g. concordance correlation coefficient for energy = 0.995 (0.993,0.996). Presence of FOP labelling and price promotions differed between the two settings (Cohen's kappa = 0.56 (0.45, 0.66) and 0.40 (0.26, 0.55) respectively). Prices were similar between online and physical supermarkets (concordance correlation coefficient &gt; 0.9 for all samples).</p> <p><strong>CONCLUSIONS:</strong> Product availability, nutritional information and prices sourced online for these 6 retailers is a good proxy of that found in physical stores. Price promotions and FOP labelling varies between the two settings. Further research should investigate whether this could impact on health inequalities.</p>
spellingShingle Bhatnagar, P
Scarborough, P
Kaur, A
Dikmen, D
Adhikari, V
Harrington, R
Are food and drink available in online and physical supermarkets the same? A comparison of product availability, price, price promotions and nutritional information
title Are food and drink available in online and physical supermarkets the same? A comparison of product availability, price, price promotions and nutritional information
title_full Are food and drink available in online and physical supermarkets the same? A comparison of product availability, price, price promotions and nutritional information
title_fullStr Are food and drink available in online and physical supermarkets the same? A comparison of product availability, price, price promotions and nutritional information
title_full_unstemmed Are food and drink available in online and physical supermarkets the same? A comparison of product availability, price, price promotions and nutritional information
title_short Are food and drink available in online and physical supermarkets the same? A comparison of product availability, price, price promotions and nutritional information
title_sort are food and drink available in online and physical supermarkets the same a comparison of product availability price price promotions and nutritional information
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