Multisensory flavor perception: Assessing the influence of fruit acids and color cues on the perception of fruit-flavored beverages

We report a study designed to investigate the influence of fruit acids (in particular, citric and malic acid) on people's perception of the identity and the intensity of a variety of different fruit-flavored solutions. Participants had to identify the flavor of fruit-flavored drinks that were c...

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Autori principali: Zampini, M, Wantling, E, Phillips, N, Spence, C
Natura: Journal article
Lingua:English
Pubblicazione: 2008
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author Zampini, M
Wantling, E
Phillips, N
Spence, C
author_facet Zampini, M
Wantling, E
Phillips, N
Spence, C
author_sort Zampini, M
collection OXFORD
description We report a study designed to investigate the influence of fruit acids (in particular, citric and malic acid) on people's perception of the identity and the intensity of a variety of different fruit-flavored solutions. Participants had to identify the flavor of fruit-flavored drinks that were colored yellow, grey, orange, red, or else were presented as colorless solutions. The participants also rated the intensity of flavor, sweetness, and sourness of each solution using a Labelled Magnitude Scale (LMS). The participants identified the flavors of the beverages more accurately when citric and malic acids were added to the solutions, and/or when the solutions were colored appropriately. Moreover, the perception of flavor intensity was modulated by the presence of the fruit acids in the solutions. © 2007 Elsevier Ltd. All rights reserved.
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spelling oxford-uuid:7a455499-1e03-4bf5-9117-b68b062ec4222022-03-26T20:42:55ZMultisensory flavor perception: Assessing the influence of fruit acids and color cues on the perception of fruit-flavored beveragesJournal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:7a455499-1e03-4bf5-9117-b68b062ec422EnglishSymplectic Elements at Oxford2008Zampini, MWantling, EPhillips, NSpence, CWe report a study designed to investigate the influence of fruit acids (in particular, citric and malic acid) on people's perception of the identity and the intensity of a variety of different fruit-flavored solutions. Participants had to identify the flavor of fruit-flavored drinks that were colored yellow, grey, orange, red, or else were presented as colorless solutions. The participants also rated the intensity of flavor, sweetness, and sourness of each solution using a Labelled Magnitude Scale (LMS). The participants identified the flavors of the beverages more accurately when citric and malic acids were added to the solutions, and/or when the solutions were colored appropriately. Moreover, the perception of flavor intensity was modulated by the presence of the fruit acids in the solutions. © 2007 Elsevier Ltd. All rights reserved.
spellingShingle Zampini, M
Wantling, E
Phillips, N
Spence, C
Multisensory flavor perception: Assessing the influence of fruit acids and color cues on the perception of fruit-flavored beverages
title Multisensory flavor perception: Assessing the influence of fruit acids and color cues on the perception of fruit-flavored beverages
title_full Multisensory flavor perception: Assessing the influence of fruit acids and color cues on the perception of fruit-flavored beverages
title_fullStr Multisensory flavor perception: Assessing the influence of fruit acids and color cues on the perception of fruit-flavored beverages
title_full_unstemmed Multisensory flavor perception: Assessing the influence of fruit acids and color cues on the perception of fruit-flavored beverages
title_short Multisensory flavor perception: Assessing the influence of fruit acids and color cues on the perception of fruit-flavored beverages
title_sort multisensory flavor perception assessing the influence of fruit acids and color cues on the perception of fruit flavored beverages
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