Multisensory flavor perception: Assessing the influence of fruit acids and color cues on the perception of fruit-flavored beverages

We report a study designed to investigate the influence of fruit acids (in particular, citric and malic acid) on people's perception of the identity and the intensity of a variety of different fruit-flavored solutions. Participants had to identify the flavor of fruit-flavored drinks that were c...

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Bibliographic Details
Main Authors: Zampini, M, Wantling, E, Phillips, N, Spence, C
Format: Journal article
Language:English
Published: 2008