Cross-cultural similarity in relationship-specific social touching

Many species use touching for reinforcing social structures, and particularly, non-human primates use social grooming for managing their social networks. However, it is still unclear how social touch contributes to the maintenance and reinforcement of human social networks. Human studies in Western...

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Main Authors: Suvilehto, J, Nummenmaa, L, Harada, T, Dunbar, R, Hari, R, Turner, R, Sadato, N, Kitada, R
Format: Journal article
Language:English
Published: Royal Society 2019
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author Suvilehto, J
Nummenmaa, L
Harada, T
Dunbar, R
Hari, R
Turner, R
Sadato, N
Kitada, R
author_facet Suvilehto, J
Nummenmaa, L
Harada, T
Dunbar, R
Hari, R
Turner, R
Sadato, N
Kitada, R
author_sort Suvilehto, J
collection OXFORD
description Many species use touching for reinforcing social structures, and particularly, non-human primates use social grooming for managing their social networks. However, it is still unclear how social touch contributes to the maintenance and reinforcement of human social networks. Human studies in Western cultures suggest that the body locations where touch is allowed are associated with the strength of the emotional bond between the person touched and the toucher. However, it is unknown to what extent this relationship is culturally universal and generalizes to non-Western cultures. Here, we compared relationship-specific, bodily touch allowance maps across one Western (N = 386, UK) and one East Asian (N = 255, Japan) country. In both cultures, the strength of the emotional bond was linearly associated with permissible touch area. However, Western participants experienced social touching as more pleasurable than Asian participants. These results indicate a similarity of emotional bonding via social touch between East Asian and Western cultures.
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spelling oxford-uuid:7c4a70f1-f921-4a1a-9d4a-f049b14248042022-03-26T20:56:08ZCross-cultural similarity in relationship-specific social touchingJournal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:7c4a70f1-f921-4a1a-9d4a-f049b1424804EnglishSymplectic Elements at OxfordRoyal Society2019Suvilehto, JNummenmaa, LHarada, TDunbar, RHari, RTurner, RSadato, NKitada, RMany species use touching for reinforcing social structures, and particularly, non-human primates use social grooming for managing their social networks. However, it is still unclear how social touch contributes to the maintenance and reinforcement of human social networks. Human studies in Western cultures suggest that the body locations where touch is allowed are associated with the strength of the emotional bond between the person touched and the toucher. However, it is unknown to what extent this relationship is culturally universal and generalizes to non-Western cultures. Here, we compared relationship-specific, bodily touch allowance maps across one Western (N = 386, UK) and one East Asian (N = 255, Japan) country. In both cultures, the strength of the emotional bond was linearly associated with permissible touch area. However, Western participants experienced social touching as more pleasurable than Asian participants. These results indicate a similarity of emotional bonding via social touch between East Asian and Western cultures.
spellingShingle Suvilehto, J
Nummenmaa, L
Harada, T
Dunbar, R
Hari, R
Turner, R
Sadato, N
Kitada, R
Cross-cultural similarity in relationship-specific social touching
title Cross-cultural similarity in relationship-specific social touching
title_full Cross-cultural similarity in relationship-specific social touching
title_fullStr Cross-cultural similarity in relationship-specific social touching
title_full_unstemmed Cross-cultural similarity in relationship-specific social touching
title_short Cross-cultural similarity in relationship-specific social touching
title_sort cross cultural similarity in relationship specific social touching
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