The visual appearance of beer: A review concerning visually-determined expectations and their consequences for perception
This review critically evaluates the literature concerning the impact of visual appearance cues (including colour, foam, and cloudiness) on people's perception in the beer category. The authors assess both the sensory expectations that are elicited by the visual appearance of beer, and the exte...
| Main Authors: | , , , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
Elsevier
2019
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| _version_ | 1826281644923813888 |
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| author | Van Doorn, G Timora, J Watson, S Moore, C Spence, C |
| author_facet | Van Doorn, G Timora, J Watson, S Moore, C Spence, C |
| author_sort | Van Doorn, G |
| collection | OXFORD |
| description | This review critically evaluates the literature concerning the impact of visual appearance cues (including colour, foam, and cloudiness) on people's perception in the beer category. The authors assess both the sensory expectations that are elicited by the visual appearance of beer, and the extent to which those expectations carry-over to influence the actual tasting experience. Beer is a particularly intriguing category to study since the differing production rules in different countries mean that there is not always the same scope to modify the colour in order to meet perceived consumer demands. What is more, there is currently disagreement in the literature concerning the impact of beer colour and foam on people's expectations of beer prior to tasting, and their multisensory flavour perception on tasting. Given how much beer is consumed annually, it is surprising that more research has not been published that assesses the undoubtedly important role of visual appearance in this beverage category. Part of the reason for this may simply be that it is difficult to create consistent experimental stimuli given the rapid transition of the head of the beer post-serving. |
| first_indexed | 2024-03-07T00:31:54Z |
| format | Journal article |
| id | oxford-uuid:80186fda-32ba-4cae-b5ab-aa09c09af990 |
| institution | University of Oxford |
| language | English |
| last_indexed | 2024-03-07T00:31:54Z |
| publishDate | 2019 |
| publisher | Elsevier |
| record_format | dspace |
| spelling | oxford-uuid:80186fda-32ba-4cae-b5ab-aa09c09af9902022-03-26T21:21:11ZThe visual appearance of beer: A review concerning visually-determined expectations and their consequences for perceptionJournal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:80186fda-32ba-4cae-b5ab-aa09c09af990EnglishSymplectic Elements at OxfordElsevier2019Van Doorn, GTimora, JWatson, SMoore, CSpence, CThis review critically evaluates the literature concerning the impact of visual appearance cues (including colour, foam, and cloudiness) on people's perception in the beer category. The authors assess both the sensory expectations that are elicited by the visual appearance of beer, and the extent to which those expectations carry-over to influence the actual tasting experience. Beer is a particularly intriguing category to study since the differing production rules in different countries mean that there is not always the same scope to modify the colour in order to meet perceived consumer demands. What is more, there is currently disagreement in the literature concerning the impact of beer colour and foam on people's expectations of beer prior to tasting, and their multisensory flavour perception on tasting. Given how much beer is consumed annually, it is surprising that more research has not been published that assesses the undoubtedly important role of visual appearance in this beverage category. Part of the reason for this may simply be that it is difficult to create consistent experimental stimuli given the rapid transition of the head of the beer post-serving. |
| spellingShingle | Van Doorn, G Timora, J Watson, S Moore, C Spence, C The visual appearance of beer: A review concerning visually-determined expectations and their consequences for perception |
| title | The visual appearance of beer: A review concerning visually-determined expectations and their consequences for perception |
| title_full | The visual appearance of beer: A review concerning visually-determined expectations and their consequences for perception |
| title_fullStr | The visual appearance of beer: A review concerning visually-determined expectations and their consequences for perception |
| title_full_unstemmed | The visual appearance of beer: A review concerning visually-determined expectations and their consequences for perception |
| title_short | The visual appearance of beer: A review concerning visually-determined expectations and their consequences for perception |
| title_sort | visual appearance of beer a review concerning visually determined expectations and their consequences for perception |
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