Aesthetics and leadership: an essay

In 2016 the so-called “Coiffeurgate” scandal exploded in France. The socialist, and quite bald, President of the French Republic had been discovered paying (out of the public purse) 9,985 euros per month for cutting his hair. Almost twelve thousand US dollars at today’s exchange rate, that is, a cos...

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Main Author: Ramirez, R
Format: Journal article
Language:English
Published: Taylor and Francis 2021
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author Ramirez, R
author_facet Ramirez, R
author_sort Ramirez, R
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description In 2016 the so-called “Coiffeurgate” scandal exploded in France. The socialist, and quite bald, President of the French Republic had been discovered paying (out of the public purse) 9,985 euros per month for cutting his hair. Almost twelve thousand US dollars at today’s exchange rate, that is, a cost of $400/day. Why would one make such an extravagant expense? Because of aesthetics. This essay reviews what aesthetics says about leaders and how they organize the perceptions of those they lead to try to become more attractive. This essay suggests that aesthetics operates at a deeper and more fundamental level than many other epistemological considerations; and that attending to how aesthetics operates informs much about how leadership works. The essay concludes that to counter the successful aesthetic projects of populist leaders, based on simplification, the challenge for opponents is to craft an aesthetics of clarity.
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spelling oxford-uuid:808992e1-2aaa-45a5-8ec7-018514258f4f2022-10-28T08:32:56ZAesthetics and leadership: an essayJournal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:808992e1-2aaa-45a5-8ec7-018514258f4fEnglishSymplectic ElementsTaylor and Francis2021Ramirez, RIn 2016 the so-called “Coiffeurgate” scandal exploded in France. The socialist, and quite bald, President of the French Republic had been discovered paying (out of the public purse) 9,985 euros per month for cutting his hair. Almost twelve thousand US dollars at today’s exchange rate, that is, a cost of $400/day. Why would one make such an extravagant expense? Because of aesthetics. This essay reviews what aesthetics says about leaders and how they organize the perceptions of those they lead to try to become more attractive. This essay suggests that aesthetics operates at a deeper and more fundamental level than many other epistemological considerations; and that attending to how aesthetics operates informs much about how leadership works. The essay concludes that to counter the successful aesthetic projects of populist leaders, based on simplification, the challenge for opponents is to craft an aesthetics of clarity.
spellingShingle Ramirez, R
Aesthetics and leadership: an essay
title Aesthetics and leadership: an essay
title_full Aesthetics and leadership: an essay
title_fullStr Aesthetics and leadership: an essay
title_full_unstemmed Aesthetics and leadership: an essay
title_short Aesthetics and leadership: an essay
title_sort aesthetics and leadership an essay
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