Survival or success? The Kimono retail industry in contemporary Japan
This thesis explores the ways in which the kimono retail industry in contemporary Japanese society is changing in response to the economic crisis of the 1990s and the declining popularity of the kimono as formal wear, leading to falling demand and sales. A central aim of this thesis is to address th...
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| Format: | Abschlussarbeit |
| Sprache: | English |
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2018
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