Storycraft: the importance of narrative and narrative skills in business

Ground breaking research reveals how prominent business leaders in the United Kingdom see ‘narrative’ as an integral part of doing business. Based on extensive interviews with business leaders, mostly CEOs and Chairs, from nearly a third of FTSE100 companies, the study fills a...

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Bibliographic Details
Main Authors: Robson, J, Holgate, B, Randhawa, A
Format: Report
Language:English
Published: AHRC 2021
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author Robson, J
Holgate, B
Randhawa, A
author_facet Robson, J
Holgate, B
Randhawa, A
author_sort Robson, J
collection OXFORD
description Ground breaking research reveals how prominent business leaders in the United Kingdom see ‘narrative’ as an integral part of doing business. Based on extensive interviews with business leaders, mostly CEOs and Chairs, from nearly a third of FTSE100 companies, the study fills a gap in our understanding of narrative in business, and highlights how skills associated with Arts and Humanities subjects are valued and sought out in business contexts.
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spelling oxford-uuid:81bb9c20-0896-47cb-aa14-26a41817e5912022-03-26T21:32:15ZStorycraft: the importance of narrative and narrative skills in businessReporthttp://purl.org/coar/resource_type/c_93fcuuid:81bb9c20-0896-47cb-aa14-26a41817e591EnglishSymplectic ElementsAHRC2021Robson, JHolgate, BRandhawa, AGround breaking research reveals how prominent business leaders in the United Kingdom see ‘narrative’ as an integral part of doing business. Based on extensive interviews with business leaders, mostly CEOs and Chairs, from nearly a third of FTSE100 companies, the study fills a gap in our understanding of narrative in business, and highlights how skills associated with Arts and Humanities subjects are valued and sought out in business contexts.
spellingShingle Robson, J
Holgate, B
Randhawa, A
Storycraft: the importance of narrative and narrative skills in business
title Storycraft: the importance of narrative and narrative skills in business
title_full Storycraft: the importance of narrative and narrative skills in business
title_fullStr Storycraft: the importance of narrative and narrative skills in business
title_full_unstemmed Storycraft: the importance of narrative and narrative skills in business
title_short Storycraft: the importance of narrative and narrative skills in business
title_sort storycraft the importance of narrative and narrative skills in business
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