Storycraft: the importance of narrative and narrative skills in business
Ground breaking research reveals how prominent business leaders in the United Kingdom see ‘narrative’ as an integral part of doing business. Based on extensive interviews with business leaders, mostly CEOs and Chairs, from nearly a third of FTSE100 companies, the study fills a...
| Main Authors: | , , |
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| Format: | Report |
| Language: | English |
| Published: |
AHRC
2021
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