Influencing those who influence us: the role of expertise in the emergence of minority influence
Although individuals are often influenced by experts, individuals themselves can be experts—and, in such instances, it is important to understand who influences their attitudes. That is, to whom do experts turn to for guidance when considering their own preferences? The present research proposes tha...
| Main Authors: | , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
Elsevier
2020
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