The double-edged sword of exemplar similarity
We investigate how a firm’s positioning relative to category exemplars shapes security analysts’ evaluations. Employing a two-stage model of evaluation (initial screening and subsequent assessment), we propose that exemplar similarity enhances a firm’s recognizability and legitimacy, increasing the...
| Main Authors: | , , , |
|---|---|
| Format: | Journal article |
| Language: | English |
| Published: |
INFORMS
2024
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