Measuring third party tracker power across web and mobile
Third-party networks collect vast amounts of data about users via web sites and mobile applications. Consolidations among tracker companies can significantly increase their individual tracking capabilities, prompting scrutiny by competition regulators. Traditional measures of market share, based on...
| मुख्य लेखकों: | , , , |
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| स्वरूप: | Journal article |
| प्रकाशित: |
Association for Computing Machinery
2018
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| _version_ | 1826282871479861248 |
|---|---|
| author | Binns, R Zhao, J Van Kleek, M Shadbolt, N |
| author_facet | Binns, R Zhao, J Van Kleek, M Shadbolt, N |
| author_sort | Binns, R |
| collection | OXFORD |
| description | Third-party networks collect vast amounts of data about users via web sites and mobile applications. Consolidations among tracker companies can significantly increase their individual tracking capabilities, prompting scrutiny by competition regulators. Traditional measures of market share, based on revenue or sales, fail to represent the tracking capability of a tracker, especially if it spans both web and mobile. This paper proposes a new approach to measure the concentration of tracking capability, based on the reach of a tracker on popular websites and apps. Our results reveal that tracker prominence and parent-subsidiary relationships have significant impact on accurately measuring concentration. |
| first_indexed | 2024-03-07T00:50:23Z |
| format | Journal article |
| id | oxford-uuid:86310ed1-762e-4037-a4d2-80568c5ee7c4 |
| institution | University of Oxford |
| last_indexed | 2024-03-07T00:50:23Z |
| publishDate | 2018 |
| publisher | Association for Computing Machinery |
| record_format | dspace |
| spelling | oxford-uuid:86310ed1-762e-4037-a4d2-80568c5ee7c42022-03-26T22:02:23ZMeasuring third party tracker power across web and mobileJournal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:86310ed1-762e-4037-a4d2-80568c5ee7c4Symplectic Elements at OxfordAssociation for Computing Machinery2018Binns, RZhao, JVan Kleek, MShadbolt, NThird-party networks collect vast amounts of data about users via web sites and mobile applications. Consolidations among tracker companies can significantly increase their individual tracking capabilities, prompting scrutiny by competition regulators. Traditional measures of market share, based on revenue or sales, fail to represent the tracking capability of a tracker, especially if it spans both web and mobile. This paper proposes a new approach to measure the concentration of tracking capability, based on the reach of a tracker on popular websites and apps. Our results reveal that tracker prominence and parent-subsidiary relationships have significant impact on accurately measuring concentration. |
| spellingShingle | Binns, R Zhao, J Van Kleek, M Shadbolt, N Measuring third party tracker power across web and mobile |
| title | Measuring third party tracker power across web and mobile |
| title_full | Measuring third party tracker power across web and mobile |
| title_fullStr | Measuring third party tracker power across web and mobile |
| title_full_unstemmed | Measuring third party tracker power across web and mobile |
| title_short | Measuring third party tracker power across web and mobile |
| title_sort | measuring third party tracker power across web and mobile |
| work_keys_str_mv | AT binnsr measuringthirdpartytrackerpoweracrosswebandmobile AT zhaoj measuringthirdpartytrackerpoweracrosswebandmobile AT vankleekm measuringthirdpartytrackerpoweracrosswebandmobile AT shadboltn measuringthirdpartytrackerpoweracrosswebandmobile |