Measuring third party tracker power across web and mobile
Third-party networks collect vast amounts of data about users via web sites and mobile applications. Consolidations among tracker companies can significantly increase their individual tracking capabilities, prompting scrutiny by competition regulators. Traditional measures of market share, based on...
Main Authors: | Binns, R, Zhao, J, Van Kleek, M, Shadbolt, N |
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Format: | Journal article |
Published: |
Association for Computing Machinery
2018
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