Stigmatized campaign practices and the gendered dynamics of electoral viability
What happens when a traditional source of political capital becomes a health hazard? Stigmatized electoral practices, such as vote buying, are a double-edged sword: While these strategies may signal candidates’ electoral strength, they may also entail reputational costs. In normal times, street camp...
| Main Authors: | , |
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| Format: | Journal article |
| Language: | English |
| Published: |
SAGE Publications
2021
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| _version_ | 1826307958886105088 |
|---|---|
| author | Borges Martins da Silva, M Gatto, MAC |
| author_facet | Borges Martins da Silva, M Gatto, MAC |
| author_sort | Borges Martins da Silva, M |
| collection | OXFORD |
| description | What happens when a traditional source of political capital becomes a health hazard? Stigmatized electoral practices, such as vote buying, are a double-edged sword: While these strategies may signal candidates’ electoral strength, they may also entail reputational costs. In normal times, street campaigns are a non-stigmatized electoral practice. During the Covid-19 pandemic, however, they imposed health risks. Employing data from a national survey experiment conducted in Brazil prior to the 2020 municipal elections (N = 2025), we extend research on the employment of stigmatized campaigns and the gendered dynamics of electoral viability. We find that voters evaluate candidates who engage in face-to-face activities as less electorally viable and report lower intent to support them. These dynamics do not impact all candidates equally: Voters more harshly punish women candidates who conduct street campaigns than men, leading women to lose the advantage they have over men when both employ non-stigmatized campaign practices. |
| first_indexed | 2024-03-07T07:10:59Z |
| format | Journal article |
| id | oxford-uuid:87660456-917f-4bb9-9e03-4ea17953b610 |
| institution | University of Oxford |
| language | English |
| last_indexed | 2024-03-07T07:10:59Z |
| publishDate | 2021 |
| publisher | SAGE Publications |
| record_format | dspace |
| spelling | oxford-uuid:87660456-917f-4bb9-9e03-4ea17953b6102022-06-24T16:04:49ZStigmatized campaign practices and the gendered dynamics of electoral viabilityJournal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:87660456-917f-4bb9-9e03-4ea17953b610EnglishSymplectic ElementsSAGE Publications2021Borges Martins da Silva, MGatto, MACWhat happens when a traditional source of political capital becomes a health hazard? Stigmatized electoral practices, such as vote buying, are a double-edged sword: While these strategies may signal candidates’ electoral strength, they may also entail reputational costs. In normal times, street campaigns are a non-stigmatized electoral practice. During the Covid-19 pandemic, however, they imposed health risks. Employing data from a national survey experiment conducted in Brazil prior to the 2020 municipal elections (N = 2025), we extend research on the employment of stigmatized campaigns and the gendered dynamics of electoral viability. We find that voters evaluate candidates who engage in face-to-face activities as less electorally viable and report lower intent to support them. These dynamics do not impact all candidates equally: Voters more harshly punish women candidates who conduct street campaigns than men, leading women to lose the advantage they have over men when both employ non-stigmatized campaign practices. |
| spellingShingle | Borges Martins da Silva, M Gatto, MAC Stigmatized campaign practices and the gendered dynamics of electoral viability |
| title | Stigmatized campaign practices and the gendered dynamics of electoral viability |
| title_full | Stigmatized campaign practices and the gendered dynamics of electoral viability |
| title_fullStr | Stigmatized campaign practices and the gendered dynamics of electoral viability |
| title_full_unstemmed | Stigmatized campaign practices and the gendered dynamics of electoral viability |
| title_short | Stigmatized campaign practices and the gendered dynamics of electoral viability |
| title_sort | stigmatized campaign practices and the gendered dynamics of electoral viability |
| work_keys_str_mv | AT borgesmartinsdasilvam stigmatizedcampaignpracticesandthegendereddynamicsofelectoralviability AT gattomac stigmatizedcampaignpracticesandthegendereddynamicsofelectoralviability |