Evaluating the design of behaviour change interventions: A case study of rhino horn in Vietnam
Behavioural change interventions are increasingly widely used in conservation. Several projects addressing rhino horn consumption were recently launched in Vietnam. We used key informant interviews, document analysis and marketing theory to explore their strategies for intervention design, implement...
| Những tác giả chính: | , , |
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| Định dạng: | Journal article |
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Wiley
2017
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