Writing With Pictures: Toward a Unifying Theory of Consumer Response to Visuals
Studies of response to advertising images follow parallel streams: one treats visuals as sensory data; the other, operating under rhetorical theory, presumes that images are communicative artifacts. By revisiting a seminal article by Mitchell and Olson, we empirically demonstrate an alternative expl...
| Κύριοι συγγραφείς: | , |
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| Μορφή: | Journal article |
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2007
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