Tasting names: systematic investigations of taste-speech sounds associations
Product names can be developed to effectively convey specific sensory attributes to the consumer. Most of previous research on crossmodal correspondences has shown that people selectively associate words (e.g., ‘Maluma’, ‘Takete’) with taste attributes. To provide practical insights for naming new p...
Päätekijät: | Motoki, K, Saito, T, Park, J, Velasco, C, Spence, C, Sugiura, M |
---|---|
Aineistotyyppi: | Journal article |
Kieli: | English |
Julkaistu: |
Elsevier
2020
|
Samankaltaisia teoksia
-
Predictive packaging design: Tasting shapes, typefaces, names, and sounds
Tekijä: Velasco, C, et al.
Julkaistu: (2014) -
Tasting atmospherics: taste associations with colour parameters of coffee shop interiors
Tekijä: Motoki, K, et al.
Julkaistu: (2021) -
A sweet sound? Food names reveal implicit associations between taste and pitch.
Tekijä: Crisinel, A, et al.
Julkaistu: (2010) -
Crossmodal correspondences between sounds and tastes.
Tekijä: Knöferle, K, et al.
Julkaistu: (2012) -
When visual cues influence taste/flavour perception: a systematic review
Tekijä: Motoki, K, et al.
Julkaistu: (2023)