Tasting names: systematic investigations of taste-speech sounds associations
Product names can be developed to effectively convey specific sensory attributes to the consumer. Most of previous research on crossmodal correspondences has shown that people selectively associate words (e.g., ‘Maluma’, ‘Takete’) with taste attributes. To provide practical insights for naming new p...
| Hauptverfasser: | , , , , , |
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| Format: | Journal article |
| Sprache: | English |
| Veröffentlicht: |
Elsevier
2020
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