Tasting names: systematic investigations of taste-speech sounds associations

Tasting names: systematic investigations of taste-speech sounds associations

Product names can be developed to effectively convey specific sensory attributes to the consumer. Most of previous research on crossmodal correspondences has shown that people selectively associate words (e.g., ‘Maluma’, ‘Takete’) with taste attributes. To provide practical insights for naming new p...

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Príomhchruthaitheoirí:	Motoki, K, Saito, T, Park, J, Velasco, C, Spence, C, Sugiura, M
Formáid:	Journal article
Teanga:	English
Foilsithe / Cruthaithe:	Elsevier 2020

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