Tasting names: systematic investigations of taste-speech sounds associations

Tasting names: systematic investigations of taste-speech sounds associations

Product names can be developed to effectively convey specific sensory attributes to the consumer. Most of previous research on crossmodal correspondences has shown that people selectively associate words (e.g., ‘Maluma’, ‘Takete’) with taste attributes. To provide practical insights for naming new p...

Szczegółowa specyfikacja

Opis bibliograficzny
Główni autorzy:	Motoki, K, Saito, T, Park, J, Velasco, C, Spence, C, Sugiura, M
Format:	Journal article
Język:	English
Wydane:	Elsevier 2020

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