Tasting names: systematic investigations of taste-speech sounds associations

Tasting names: systematic investigations of taste-speech sounds associations

Product names can be developed to effectively convey specific sensory attributes to the consumer. Most of previous research on crossmodal correspondences has shown that people selectively associate words (e.g., ‘Maluma’, ‘Takete’) with taste attributes. To provide practical insights for naming new p...

Bibliografske podrobnosti
Main Authors:	Motoki, K, Saito, T, Park, J, Velasco, C, Spence, C, Sugiura, M
Format:	Journal article
Jezik:	English
Izdano:	Elsevier 2020

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