Tasting names: systematic investigations of taste-speech sounds associations
Product names can be developed to effectively convey specific sensory attributes to the consumer. Most of previous research on crossmodal correspondences has shown that people selectively associate words (e.g., ‘Maluma’, ‘Takete’) with taste attributes. To provide practical insights for naming new p...
| Những tác giả chính: | , , , , , |
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| Định dạng: | Journal article |
| Ngôn ngữ: | English |
| Được phát hành: |
Elsevier
2020
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