Empirical studies of trade marks - the existing economic literature
This paper surveys empirical studies employing trade mark data that exist in the economic literature to date. Section 1) documents the use of trade marks by firms in several advanced countries including Australia, the United Kingdom and the United States, 2) reviews different attempts to gauge the...
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| Format: | Working paper |
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University of Oxford
2013
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| _version_ | 1826284766409785344 |
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| author | Greenhalgh, C Schautschick, P |
| author_facet | Greenhalgh, C Schautschick, P |
| author_sort | Greenhalgh, C |
| collection | OXFORD |
| description | This paper surveys empirical studies employing trade mark data that exist in the economic literature to date. Section 1) documents the use of trade marks by firms in several advanced countries including Australia, the United Kingdom and the United States, 2) reviews different attempts to gauge the function of a trade mark as indicator of innovation and product differentiation, and 3) provides an overview of the association of trade marks with dimensions of firm performance and productivity. Sections 4) and 5) give accounts of studies that focus on the social costs and value of trade marks, namely their importance for firm survival, their impact on demand, and firms' incentives to innovate but also to raise rivals' costs. Section 6) covers first endeavours to investigate the interplay between different types of intellectual property rights, while 7) briefly concludes. |
| first_indexed | 2024-03-07T01:18:46Z |
| format | Working paper |
| id | oxford-uuid:8f9dd4db-ba2a-4f1c-bd03-2f94df8d8c44 |
| institution | University of Oxford |
| last_indexed | 2024-03-07T01:18:46Z |
| publishDate | 2013 |
| publisher | University of Oxford |
| record_format | dspace |
| spelling | oxford-uuid:8f9dd4db-ba2a-4f1c-bd03-2f94df8d8c442022-03-26T23:05:40ZEmpirical studies of trade marks - the existing economic literatureWorking paperhttp://purl.org/coar/resource_type/c_8042uuid:8f9dd4db-ba2a-4f1c-bd03-2f94df8d8c44Bulk import via SwordSymplectic ElementsUniversity of Oxford2013Greenhalgh, CSchautschick, PThis paper surveys empirical studies employing trade mark data that exist in the economic literature to date. Section 1) documents the use of trade marks by firms in several advanced countries including Australia, the United Kingdom and the United States, 2) reviews different attempts to gauge the function of a trade mark as indicator of innovation and product differentiation, and 3) provides an overview of the association of trade marks with dimensions of firm performance and productivity. Sections 4) and 5) give accounts of studies that focus on the social costs and value of trade marks, namely their importance for firm survival, their impact on demand, and firms' incentives to innovate but also to raise rivals' costs. Section 6) covers first endeavours to investigate the interplay between different types of intellectual property rights, while 7) briefly concludes. |
| spellingShingle | Greenhalgh, C Schautschick, P Empirical studies of trade marks - the existing economic literature |
| title | Empirical studies of trade marks - the existing economic literature |
| title_full | Empirical studies of trade marks - the existing economic literature |
| title_fullStr | Empirical studies of trade marks - the existing economic literature |
| title_full_unstemmed | Empirical studies of trade marks - the existing economic literature |
| title_short | Empirical studies of trade marks - the existing economic literature |
| title_sort | empirical studies of trade marks the existing economic literature |
| work_keys_str_mv | AT greenhalghc empiricalstudiesoftrademarkstheexistingeconomicliterature AT schautschickp empiricalstudiesoftrademarkstheexistingeconomicliterature |