Using scenario planning to reshape strategy
Rather than trying to predict the future, organizations need to strengthen their abilities to cope with uncertainty. A new approach to scenario planning can help companies reframe their long-term strategies by developing several plausible scenarios.
Main Authors: | Ramirez, R, Churchhouse, S, Palermo, A, Hoffmann, J |
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Format: | Journal article |
Published: |
Massachusetts Institute of Technology
2017
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