Beyond Poverty: Social Justice in a Global Marketplace
The social justice paradigm, developed in philosophy by John Rawls and others, reaches limits when confronted with diverse populations, unsound governments, and global markets. Its parameters are further limited by a traditional utilitarian approach to both industrial actors and consumer behaviors....
| Main Authors: | , , , , , , , , |
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| Format: | Journal article |
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2011
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| _version_ | 1797082398131748864 |
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| author | Scott, L Williams, J Baker, S Brace-Govan, J Downey, H Hakstian, A Henderson, G Loroz, P Webb, D |
| author_facet | Scott, L Williams, J Baker, S Brace-Govan, J Downey, H Hakstian, A Henderson, G Loroz, P Webb, D |
| author_sort | Scott, L |
| collection | OXFORD |
| description | The social justice paradigm, developed in philosophy by John Rawls and others, reaches limits when confronted with diverse populations, unsound governments, and global markets. Its parameters are further limited by a traditional utilitarian approach to both industrial actors and consumer behaviors. Finally, by focusing too exclusively on poverty, as manifested in insufficient incomes or resources, the paradigm overlooks the oppressive role that gender, race, and religious prejudice play in keeping the poor subordinated. The authors suggest three ways in which marketing researchers could bring their unique expertise to the question of social justice in a global economy: by (1) reinventing the theoretical foundation laid down by thinkers such as Rawls, (2) documenting and evaluating emergent “feasible fixes” to achieve justice (e.g., the global resource dividend, cause-related marketing, Fair Trade, philanthrocapitalism), and (3) exploring the parameters of the consumption basket that would be minimally required to achieve human capabilities. |
| first_indexed | 2024-03-07T01:27:36Z |
| format | Journal article |
| id | oxford-uuid:92806f0f-f140-4578-b264-991f0ca32bf9 |
| institution | University of Oxford |
| last_indexed | 2024-03-07T01:27:36Z |
| publishDate | 2011 |
| record_format | dspace |
| spelling | oxford-uuid:92806f0f-f140-4578-b264-991f0ca32bf92022-03-26T23:25:58ZBeyond Poverty: Social Justice in a Global MarketplaceJournal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:92806f0f-f140-4578-b264-991f0ca32bf9Saïd Business School - Eureka2011Scott, LWilliams, JBaker, SBrace-Govan, JDowney, HHakstian, AHenderson, GLoroz, PWebb, DThe social justice paradigm, developed in philosophy by John Rawls and others, reaches limits when confronted with diverse populations, unsound governments, and global markets. Its parameters are further limited by a traditional utilitarian approach to both industrial actors and consumer behaviors. Finally, by focusing too exclusively on poverty, as manifested in insufficient incomes or resources, the paradigm overlooks the oppressive role that gender, race, and religious prejudice play in keeping the poor subordinated. The authors suggest three ways in which marketing researchers could bring their unique expertise to the question of social justice in a global economy: by (1) reinventing the theoretical foundation laid down by thinkers such as Rawls, (2) documenting and evaluating emergent “feasible fixes” to achieve justice (e.g., the global resource dividend, cause-related marketing, Fair Trade, philanthrocapitalism), and (3) exploring the parameters of the consumption basket that would be minimally required to achieve human capabilities. |
| spellingShingle | Scott, L Williams, J Baker, S Brace-Govan, J Downey, H Hakstian, A Henderson, G Loroz, P Webb, D Beyond Poverty: Social Justice in a Global Marketplace |
| title | Beyond Poverty: Social Justice in a Global Marketplace |
| title_full | Beyond Poverty: Social Justice in a Global Marketplace |
| title_fullStr | Beyond Poverty: Social Justice in a Global Marketplace |
| title_full_unstemmed | Beyond Poverty: Social Justice in a Global Marketplace |
| title_short | Beyond Poverty: Social Justice in a Global Marketplace |
| title_sort | beyond poverty social justice in a global marketplace |
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