Multisensory Design: Reaching Out to Touch the Consumer

Multisensory Design: Reaching Out to Touch the Consumer

Touch plays an important, if often underacknowledged, role in our evaluation/appreciation of many different products. It is unsurprising, therefore, that there has been such a recent growth of interest in "tactile branding" and tactile marketing. This article reviews the evidence from the...

Bibliografski detalji
Glavni autori:	Spence, C, Gallace, A
Format:	Journal article
Jezik:	English
Izdano:	2011

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