Bundling revisited: substitute products and inter-firm discounts
This paper extends the standard model of bundling to allow products to be substitutes and for products to be supplied by separate sellers. Whether integrated or separate, firms have an incentive to introduce a bundling discount when demand for the bundle is elastic relative to demand for stand-alon...
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| التنسيق: | Working paper |
| منشور في: |
University of Oxford
2011
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