| Summary: | We report two experiments designed to assess the way in which people associate the flavor of beer with auditory pitch. Participants chose the pitch that best matched the flavor of a Belgian beer. In Experiment 1, the participants rated 3 beers using a narrow range of pitch choices (50-500Hz), thus showing that the beers were all rated around the same pitch (Mean=232Hz, SD=136Hz). In Experiment 2, a wider range of pitch choices (50-1500Hz), along with the addition of a much sweeter beer, demonstrated that participants matched beers having differing flavor profiles with different pitch ranges. In this case, a dry-light-bitter beer was matched with a significantly lower pitch, when compared to a much sweeter one that was matched at a significantly higher pitch. These results demonstrate that distinct differences in flavor lead to distinctly-different pitch matches.
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